Microsoft intended to disseminate their yearly one-hour show across their owned and operated channels as well as through key partners. They sought operational assistance encompassing organisation, customisation, and simultaneous distribution, all within a tight and efficient timeframe.

​

The show was broadcast to over 100 destinations and in 17 languages. Whether on Xbox’s Facebook, Twitch and YouTube channels or via partner channels such as IGN, Gamespot, or Steam; fans could watch the action unfold wherever they consumed their gaming content.

110 simultaneous live streams
17 languages
280k live viewers